Dispatches from the narrative war. Tactics, strategies, and hard-won lessons on owning your story.
Every founder thinks about launching to customers. Almost none think about launching to investors at the same time. Here's why that's a mistake—and how to fix it.
The customers you prioritize during launch should be chosen strategically—not just by logo size.
Our process for capturing a founder's authentic voice and creating content they'd actually post.
Which podcasts actually matter for raising? And in what order should you do them?
How to articulate your differentiation in ways that make VCs lean in, not roll their eyes.
Anatomy of a viral technical thread—what worked, what didn't, and how to replicate it.
How we research target investors and identify the signals that actually move them to action.
The unique challenges and opportunities of launching AI products in today's market.
The full story of how we built a founder's Twitter presence into their top sales channel.
The gap in the market we saw, and why traditional PR wasn't going to fill it.
Weekly dispatches from the narrative war. Tactics, strategies, and intel you won't find elsewhere. Join 2,400+ founders who are fighting back.
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